Selling a home in winter can be a bit more challenging, but don’t panic. With a few winter-specific selling tips in your pocket, you’ll be able to put the best face on any winter listing.
Tip #1: Display the year-round beauty of your listing.Include photos of your listing at prettier times of the year.
Give buyers a sense of the year-round beauty of your listing. Display spring, summer and fall photos of your listing along with your open house marketing materials.
Tip #2: “Warm and cozy” is key.Turn on the heat, and use throws and area rugs to instantly warm a room.
Stepping from the December chill into a warm, snug home will result in sighs of relief. Stepping into a drafty, unheated space will result in sighs of annoyance.
Create a warm and welcoming ambiance to encourage the right buyer reaction:
Tip #3: Take advantage of the holiday season.Keep it tasteful, rather than tacky.
Tasteful holiday decorations can add joy and festivity to any listing.
Tip #4: Remember that lending may still be tight.
Tight lending standards will limit the buyer pool. Keep the tight lending climate in mind when pricing and marketing your winter listings.
Tip #5: Use a smaller inventory to your advantage.Thinner inventory could work in your favor.
Inventory often shrinks during the winter. With fewer houses on the market, it’s easier to give your listing a comparative advantage.
The information above was adapted from the following article. https://www.veteransunited.com/realestate/5-tips-selling-a-home-in-winter/